The VOID and ILMxLAB unveil new hyper-reality production slate
The VOID, creator of multi-sensory location-based experiences, and ILMxLAB, Lucasfilm’s immersive entertainment division, announced their upcoming hyper-reality production slate to be released through 2019. The two companies will collaborate on five original Disney IP hyper-reality experiences, the first two to be created in collaboration with Walt Disney Animation Studios and Marvel Studios:
* Ralph Breaks VR, coming fall 2018
* Untitled Marvel experience coming in 2019
The success of Star Wars™: Secrets of the Empire has made it clear there is a high demand for hyper-reality experiences set within beloved Disney universes. As a result, ILMxLAB has been named as the exclusive producer for the Marvel Studios and Walt Disney Animation Studios hyper-reality experiences and three more Disney titles to follow, in collaboration with The VOID.
“Partnering with the creative teams at ILMxLAB & The VOID on this new type of immersive storytelling adventure is an exciting opportunity. For the first time, we will give fans the chance to walk into the Marvel Cinematic Universe and interact with some of their favorite characters,” said Kevin Feige, president of Marvel Studios.
“Our filmmakers and the terrific people at ILMxLAB have collaborated to bring an incredible hyper-real experience, for all ages, to The VOID,” said Oscar-winning Ralph Breaks the Internet producer Clark Spencer. “We can’t wait for people to be immersed in the worlds of the Internet and online gaming with Wreck-It Ralph and Vanellope.”
“At ILMxLAB, we are truly excited for fans to 'Step Inside Our Stories' by extending our award-winning creative collaboration with The VOID across The Walt Disney Company. Together, we will soon invite guests into other beloved Disney franchises where they can explore rich worlds, engage with compelling characters, embark upon heart-pounding adventures and indulge the senses—experiencing the magic as never before,” said Vicki Dobbs Beck, ILMxLAB executive in charge.
“Working with our friends at ILMxLAB to help bring Star Wars fans directly into that galaxy far, far away in such a strong creative process, it became apparent we needed to continue on this path as The VOID establishes itself as a leader in location-based entertainment,” said Craig Watson, chairman and CEO of The VOID. “This is just the beginning of our collaboration with ILMxLAB, Marvel Studios and Walt Disney Animation Studios as together we broaden the possibilities for immersive storytelling experiences to reach places previously only available in the imagination.”
Additional experience details including specific release dates, locations, trailers and ticket availability will be announced at a later date. Tickets for Star Wars: Secrets of the Empire are available at www.thevoid.com. Ralph Breaks the Internet is in theatres Nov. 21, 2018.