myCinema announces first use of HEVC compression in digital cinema

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Technology and New Products

NAGRA, leading independent provider of content protection and multiscreen television systems, announced a world-first in digital cinema with the successful use of cloud technology and HEVC compression with myCinema™, a cloud-based Content as a Service (CaaS) that brings together content creators, cinema owners, and movie lovers.

Emagine Entertainment, a U.S. movie theatre circuit and myCinema exhibition licensee, collaborated in the deployment of the NAGRA technology at its Royal Oak Cinema in Detroit with the presentation of the first-run movie Ideal Home starring Paul Rudd and Steve Coogan earlier this summer.

The new technology makes use of robust content distribution technologies and security components from NAGRA’s cloud-based OTT streaming and Security Services platforms to provide a significant reduction in content distribution and storage costs for cinema owners while improving the content’s visual quality. NAGRA’s DVnor post-production media asset management services provide the myCinema CaaS with secure and quality-controlled h.265/HEVC compressed movies and special-event programming directly to cinema projection rooms.

“This is the first-time audiences have enjoyed a feature-length film leveraging advanced digital compression technology via a NAGRA-secured myCinema theatre premise equipment [TPE],” said Jean-Luc Jezouin, senior VP of business development at NAGRA. “The plug-and-play experience of the myCinema solution offers a significant leap in digital cinema distribution technology, alleviating enormous costs experienced with traditional Digital Cinema Prints.”

“Since the successful launch of myCinema at CinemaCon 2018, NAGRA has licensed dozens of myCinema exhibition partners, representing more than 200 cinema properties,” added Jezouin. “To complete this exciting new era of technological innovation, we have licensed the cinematic distribution rights for first-run movies, alternative content, foreign-language films, eSports, live play, opera and other offerings.  This new cloud-based distribution system offers an innovative way forward delivering tangible ROI for theatres from a continually growing database of content.”

myCinema enables owners and operators to schedule and promote music events, sporting events, opera, ballet, Broadway, first-run independent film, re-releases of film franchises, cinematic TV, eSports, content from around the globe and more. myCinema is ramping up its content portfolio and currently accepting bookings for an extensive content lineup, which includes The Landing, a science-fiction thriller about the Apollo 18 crash, and a trio of Spanish-language films. More details on the full myCinema content catalogue can be found at www.mycinema.live.