Mumbai Film Festival selects Qube Wire for movie delivery

Technology and New Products

Mumbai Academy of Moving Image (MAMI) has partnered with Qube Cinema for the 20th Jio MAMI Mumbai Film Festival with Star. Qube Wire is the technical partner for the festival.

Founded in 1997, Jio MAMI Mumbai Film Festival with Star is Asia’s biggest film festival. Apart from the festival, the Academy curates and runs a year-round program that sustains conversations about cinema and makes cinema from India and across the world available to audiences.

“Qube Cinema has been working with the festival to further our vision of being a truly world-class festival. With over 220 films screening at the festival in over 18 screens, the logistics behind the process of screening a film with all the technical [apparatus] in place are vast. We are thrilled to collaborate again for this edition with Qube Cinema.” said Anupama Chopra, Festival director.

“MAMI is partnering with Qube Cinema for the eighth consecutive year. This year, Qube Wire has proven to be a great solution and will help eliminate the pain of managing the content and keys for a number of movies. Filmmakers from many countries take advantage of Qube Wire to eliminate their logistical nightmares,” said Sharmila Vasudevan, regional marketing head of Qube Cinema.

With the Qube Wire service, the process of physical Digital Cinema Package (DCP) transportation for a film festival has now been enabled online. Qube Wire will also manage the DCPs and Key Delivery Messages (KDMs) of all film screenings during the fest. The Qube Wire cloud platform acts as a central hub for all content.

The Qube Wire service is now available across 134 countries for delivery of movie content. Qube Cinema has added new features to the Qube Wire platform to simplify the digital cinema distribution workflow, including broadband and satellite delivery to theatres, Wire Safe™, SMPTE FLM format support and a data visualization feature, What’s-on-Wire (WOW).

The 20th edition of the Jio MAMI Mumbai Film Festival with Star will take place Oct. 25 through Nov. 1.