CJ 4DPLEX wins 2018 ShowEast “Innovator of the Year” for ScreenX
Technology and New Products
CJ 4DPLEX announced that the Film Expo Group has selected the company for the ShowEast “Innovator of the Year.” The organization presented the award and honored Brandon Choi, CEO of CJ 4DPLEX America, as a part of the ShowEast Awards Ceremony on Thursday, October 25 at the Loews Miami Beach Hotel.
ScreenX is the world’s first multi-projection theater technology, created in 2012, to enhance the movie environment by allowing moviegoers to go beyond the frame of the traditional movie screen. It expands the center image of feature films to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree experience.
ScreenX has quickly enhanced its international reach, screening local feature films and Hollywood blockbusters alike. Following the success of past releases, which include Black Panther, Rampage, Ant-Man and The Wasp, The Meg, and The Nun, ScreenX will release eight titles this year, doubling the number of releases from 2017. For 2019, ScreenX is on track to release one film per month, potentially releasing up to 15 films.
From the multi-picture agreement with Warner Bros. Pictures, announced earlier this year at CinemaCon 2018, confirmed titles for the remaining 2018 line-up will be Aquaman in December and for 2019, Shazam! in April.
Remaining titles for 2018 are to be announced in the coming month.
“I am grateful to the team at the Film Expo Group to accept this award on behalf of CJ 4DPLEX, as it is a special honor to be recognized by our industry for our ScreenX technology,” Choi said. “We’ve spent many years developing ScreenX with the goal of sparking a change in the industry and to witness its growing success with exhibitors and audiences is very fulfilling and exciting. We look forward to continuing the growth of the immersive experience in 2019 and share more additional titles to be enjoyed in our format.”
“CJ 4DPLEX is a true innovator in the exhibition industry, first with their 4DX format and now with ScreenX,” said Robert Sunshine, Chairman, Film Expo Group. “ScreenX is a true game changer for exhibitors. With their recent 100 screens agreement with Cineworld Group in June at CineEurope and ever-increasing line-up release from major Hollywood studios, we felt it appropriate to bestow this year’s award to CJ 4DPLEX for that innovation.”
To date, there are 167 ScreenX auditoriums in the world, with 9 auditoriums in the U.S.