CJ 4DPLEX and B&B Theatres strike deal to open four ScreenX theatres by 2019

Digital Cinema

CJ 4DPLEX, the world’s leading 4D cinema company, and B&B Theatres, the seventh largest exhibitor in the United States, have partnered to bring four ScreenX screens to the cinema operator’s locations.

B&B Theatres will install the largest ScreenX system in the world in one of its two Premium Large Format (PLF) Grand Screens in Liberty, Mo. The screen that will be over four stories tall and seven stories wide.

The four ScreenX screens with B&B Theatres are set to be the first in the U.S. outside of Los Angeles and Las Vegas. B&B Theatres operates approximately 400 screens at 50 locations across Kansas, Florida, Iowa, Missouri, Mississippi, Oklahoma and Texas.

“Our guests will be blown away by the immersive experience of ScreenX,” said B&B Theatres President Bob Bagby. “I can’t wait to showcase this in our new flagship theatre in my hometown of Liberty.”

B&B Theatres Vice President of Finance Mike Hagan commented, “The ScreenX team was easy to work with throughout the whole process, and they have helped us create an experience in Liberty that is second-to-none. We look forward to a mutually beneficial relationship for years to come.”

ScreenX is the world’s first multi-projection theatre technology, created in 2012 by CJ CGV, part of CJ Group, to enhance the movie environment by employing a proprietary system to expand images of feature films and pre-show advertising to the left and right walls of the theatre, creating a panoramic, 270-degree experience.

“ScreenX coupled with our B&B Grand Screen will create the most immersive moviegoing experience imaginable,” said Executive Vice President Brock Bagby. “This breaks barriers into a new realm of cinema presentation and we are so excited to be the largest ScreenX system in the world.”

“B&B Theatres is a perfect partner for us to bring our ScreenX technology to more places in the U.S.,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “We strive to be in every state and every city, and working with excellent partners like B&B Theatres is how we will complete our dream.”

B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Mo., where the future Mrs. Bills played the piano for silent movies.

CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries.

ScreenX was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the "next cinema formats" along with 4DX, the multisensory cinema technology with motion and environmental effects. To date, ScreenX has been installed on 140 screens around the world.