Cinepolis and Cielo partner to centralize management of theatre operations
Cinépolis, the fourth-largest movie theatre circuit in the world, and number one in Mexico and Latin America, selected Cielo as its provider of choice for digital management, monitoring and support of the entire circuit across the world. Cielo is joining forces with CES+, who has a longstanding business alliance with Cinépolis, and will act as the integrator channel partner and primary manager of the account.
Cielo’s technology will be deployed throughout Cinépolis’ global circuit of 691 locations and 5,609 screens worldwide, as well as any new screens or upcoming locations that Cinépolis opens or acquires in the coming years. This partnership marks a milestone in Cielo’s history, as it is the largest implementation for the company to date and the first to span across all continents.
“We are extremely proud to have been selected by Cinépolis as their partner of choice to deliver our innovative platform and superior real-time analytics, technical support and monitoring capabilities,” said Guillermo Younger Jr., CEO of Cielo. “This deal is a testament to Cielo’s forward-thinking business philosophy and groundbreaking technology which is cementing our position in the global marketplace.”
After months of trials and testing, Cinépolis chose Cielo for its seamless digital experience and its ability to deliver high efficiency and greater cost savings, with an estimated ROI for Cinépolis of 11 times the cost of employing Cielo, the companies stated.
“Cielo has truly raised the standards in the digital cinema industry as a Machine 2 Machine platform that gives large-scale theatre owners unsurpassed visibility and control of their theatre operations,” said Gabriel Morales Becker, global technology director for Cinépolis. “Cielo’s product, backed by the expertise of CES+, is just the type of solution that a business of our scale and footprint needs to efficiently manage our theatres while delivering the highest-quality entertainment experience to our customers.”
Alex Younger, VP of sales services at CES+, added, “The expansion of Cielo across the Cinépolis network shows the increasing demand from cinema owners for automated tools that allow them to proactively manage their business with unmatched mobility and real-time visibility. This type of partnership gives us the opportunity of reaching new heights in technology deployment and to continue innovating in high-performing solutions for our clients.”
Pictured above: Cielo's Alex Younger, CES+'s Rick Cabrera, and Cielo's Guillermo Younger, Jr. and Lance Gil.